Digital Product Passports: Revolutionizing Product Lifecycle Management

Do you want to transform the way you manage your product’s lifecycle?

Every business that produces physical products or goods is in a mad race to try to implement solutions that can make the data gathered about these products transparent. The current methods of tracking are just not enough for the consumer, who is now extremely demanding when it comes to transparency.

Here’s how.

Digital Product Passports are the next level in product lifecycle management. These digital companions don’t end with a cool little QR code to scan. They document and track the whole life of the product.

If you don’t have this kind of data easily available and transparent, you will have a difficult time conforming with requirements and regulations.

This article will introduce you to what is and what isn’t the world of Digital Product Passports (DPPs). It’s not an exhaustive piece, but it will give you a great insight and understanding of the concepts and requirements.

In this article, you will learn:

• What Are Digital Product Passports?
• Why Companies Are Hurrying To Get Them
• The Tech Behind Digital Product Passports
• Implementation Challenges To Consider
• Real-World Success Stories

What Are Digital Product Passports?

Digital Product Passports (DPPs) are a digital record that documents and stores the product lifecycle information about a specific item.

It is a detailed biography of a product which is saved in the digital world and made accessible with QR codes or NFC tags that are easy to scan.

Digital Product Passports are powerful because they:

• Track information from the sourcing of materials and production process to its shipping and end of life.
• Creates a chain of data about the product which is a win-win for all involved.
• The EU is the first one to set a new regulation for Digital Product Passports.
• The European Union requires all product passports to be digital as part of the Ecodesign for Sustainable Products Regulation, which will be mandatory for nearly all products sold in the EU starting in 2024.
• Digital Product Passports in Europe are a requirement.
• Recent market analysis from Buyerdock has highlighted that they will have a faster product passport implementation timeline than many businesses had originally anticipated. Therefore, it is crucial for businesses to keep up with the pace of product passport implementation to remain competitive.

The figures paint the picture in no uncertain terms. The digital product passport market was valued at USD 185.9 million in 2024 and is expected to reach USD 1.78 billion by 2030, representing a staggering CAGR of 45.7%.

Why Companies Are Hurrying To Get Them

Ok, so tell me why Digital Product Passports are becoming so important?

The three main reasons are:

• Regulatory compliance. DPPs are part of the Ecodesign for Sustainable Products Regulation, which is a legal requirement in the EU.
• Customer demand for transparency. In today’s climate, your customers are buying stories.
• DPPs help to add competitive advantage. Early adoption gives you a first mover advantage.

The Tech Behind Digital Product Passports

Let’s get into it….

Core Components

Digital Product Passports are made of several components that work together to create an accessible, secure and complete profile.

The 3 main technologies are:

• Blockchain technology for immutable and transparent information on the product lifecycle
• IoT sensors that collect data in real time during manufacturing, shipping and at the time of use such as temperature or location sensors.
• NFC and QR codes for access to the digital information

Data Integration

Each of these technologies work in their own way but the magic happens when all of these systems combine.

The systems such as manufacturing equipment feed data into the product passports.

The shipping and logistic partners can upload information about the shipping details.

The end users can input data using apps throughout the usage period.

This allows the Digital Product Passport to change and evolve throughout its lifecycle.

Implementation Challenges You Need To Know

Ok, now, here is the cold, hard truth you don’t hear everyone talking about…

Implementing Digital Product Passports is no easy feat for a company.

Challenges exist that need to be carefully considered and planned for.

Some of the main challenges are:

• Standardization issues
• High implementation costs
• Data security issues
• Readiness gap in companies

High implementation costs in budget-constrained industries remain a major barrier, especially for smaller businesses.

The statistics are shocking. Only 4% of German companies have taken measures to prepare for Digital Product Passport introduction, while 38% weren’t even aware of the requirements.

Real-World Success Stories

Despite the obstacles, there are Digital Product Passport success stories out there.

Here are some examples:

Fashion Industry Leads the Way

Victoria’s Secret implemented Digital Product Passports in many of their collections back in February 2025.

Each DPP contains fabric information, supply chain transparency and environmental impact information.

The benefits the brand has already experienced have included increased customer engagement and the development of customer trust.

Luxury Furniture Innovation

Ligne Roset, a French luxury furniture brand, implemented Digital Product Passports for their Togo Loveseat using a QR code that stores the product passport and blockchain technology back in January 2025.

Their customers can now scan the code and be confident they have verified the authenticity of the product and can also access product histories.

The Construction Sector Transformation

Madaster, launched a DPP platform for the construction and manufacturing industries.

The platform launched back in January 2025, is designed to track and digitally store information about material composition, embodied carbon, and materials that can be reused or recycled when a building is no longer in use.

This makes it easier to put circular economy practices in place for this traditionally resource heavy industry.

Getting Ready for the Digital Future

The transformation is well underway and showing no sign of slowing down.

Businesses that prepare now will be better placed to benefit from the change.

The key is to get started with a strategy now to prepare for the future. Some actions to take to get prepared are:

• Start with pilot programs on small product lines
• Build the right partnerships with vendors who know your industry and have experience in that vertical
• Educate and train your staff about DPPs and the importance of transparency
• Scale up your plans to ensure your systems and partners are able to grow with your business

The regulatory compliance segment is the largest in the current market and, therefore, will drive the majority of the market with an expected market share accounting for over USD 50 million in 2024. This is because it is the leading requirement for businesses.

But don’t be satisfied with just compliance.

Businesses that are using Digital Product Passports for a competitive edge are expected to steal market share from the competition.

Transforming Your Business Today

Digital Product Passports can be used for more than just keeping you on top of regulations.

Businesses that implement DPPs will be able to take advantage of circular economy business models, improve customer trust and can access new insights. Companies are able to position themselves as industry leaders and business champions of transparency.

The future of Digital Product Passports is inevitable and becoming a standard.

The question is whether your company will be one of the businesses leading the transformation or falling by the wayside and trying to catch up.

The market is growing at a rapid rate and regulations are being set in place or are coming soon.

It is time to take action now and begin your Digital Product Passport journey today and position your business for the transparent economy of tomorrow.